I want to thank Jacques Chevron, Partner at JRC&A - Strategic Branding Practice for writing this report. Jacques is a world-renowned branding expert, and, in my opinion, one of the best. We are honored to have such talent available on E-Tailer's Digest. And, so we all know him, I did an interview with Jacques. I am sure you will gain something from this report.
George Matyjewicz, C.M.O.
Moderator, E-Tailer's Digest