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In December, 1998 we polled our list members in order to improve the
list. We received responses from 6.5% of our total membership. Thank you all for
your responses, and your help. We will be making changes to the digest in accordance with
your wishes. Our thanks to market researcher extraordinaire Phil Glowatz and survey guru
Jose Camilo Daccach T. for their help in developing this survey.
We computed some information on our members based on responses, and find an average member
comes from the U.S. is 42.8 years old, has 15.5 years of schooling, spends 2 hours and 42
minutes a day on the Net, has been online for 2 1/2 years and receives an average of 56.5
e-mail messages a day.
The overwhelming response was that you don't like the format, yet most understood why we
have this format -- to stimulate conversation. However, you did offer some solutions on
how to accomplish both -- which we shall incorporate.
The answers are posted below. We sorted them in high-to-low sequence. The percentage is a
percent of the total for that group. Some answers allowed multiple answers.
Please state your level of satisfaction with E-Tailer's
Digest:
28.1% |
Very satisfied |
46.1% |
Satisfied |
23.6% |
Ok |
2.2% |
Unsatisfied |
Very unsatisfied |
What do you like about the digest?
29.3% |
Content |
22.3% |
Reader Participation |
18.6% |
Moderator's Style |
15.8% |
Tidbits and pointers to news articles |
6.0% |
Layout or format of the digest |
4.2% |
Access to past files |
3.7% |
Other |
What don't you like?
62.2% |
Layout or format of the digest |
17.8% |
Other |
8.9% |
Moderator's Style |
6.7% |
Tidbits and pointers to news articles |
2.2% |
Content |
2.2% |
Access to past files |
Reader Participation |
What can we do to improve?
Is the schedule (M-W-F) adequate?
39.2% |
Yes |
30.4% |
No. What schedule would you prefer? |
19.2% |
Once a week |
10.4% |
Twice a week |
0.8% |
Other (please explain - Monthly) |
Daily |
How do you rate the content?
62.8% |
Good |
24.4% |
Excellent |
11.6% |
Acceptable |
1.2% |
Poor |
Very Bad |
Following are some of the topics we discuss. Please
put an X next to the topics, if any, you feel we should **not** cover.
10.1% |
+ Effective web site design |
9.1% |
+ Psychographics |
7.1% |
+ Point of purchase displays |
7.1% |
+ Differentiation |
6.1% |
+ On-line marketing |
6.1% |
+ Doing business internationally |
5.1% |
+ Effective merchandising and open-to-buy |
5.1% |
+ Accounting and legal issues |
5.1% |
+ Public relations |
4.0% |
+ Interaction with customers |
4.0% |
+ Point of sale software solutions |
4.0% |
+ Promotions and advertising |
4.0% |
+ Jan's Column |
4.0% |
+ E-Tailer Resources |
3.0% |
+ Security issues |
3.0% |
+ Shipping and tax issues |
3.0% |
+ Member Resources Needed |
3.0% |
+ Responses to Member Resources Needed |
3.0% |
+ E-Tailer's Digest news |
2.0% |
+ Mail order issues |
2.0% |
+ In-The-News |
Are there any topics we do not currently cover that you
would like to see added? Please list below.
How do you rate the moderator?
54.7% |
Excellent |
39.5% |
Good |
5.8% |
Acceptable |
Poor |
|
Very Bad |
Would you recommend E-Tailer's Digest to others?
94.0% |
Yes |
6.0% |
No |
On a scale of 1 to 10, with 10 being the best, how would you rate E-Tailer's Digest format?
7.4
Do you pass E-Tailer's Digest along to non-subscribers?
44.2% |
Yes - 3.5 non-subscribers average |
55.8% |
No |
Do you visit our sponsors?
66.7% |
Yes |
33.3% |
No |
Have you ever purchased from one of our sponsors?
9.3% |
Yes |
90.7% |
No |
Would you do so again?
80.0% |
Yes |
20.0% |
No |
What e-mail system(s) do you use?
28.7% |
Eudora |
22.8% |
Microsoft Exchange/Outlook |
19.8% |
Netscape Mail |
7.9% |
America Online |
5.9% |
Pegasus |
5.9% |
Other, please specify |
4.0% |
Microsoft Mail |
3.0% |
Lotus Notes |
2.0% |
cc.mail |
CompuServe |
|
Prodigy |
Which browser do you use to surf the net?
36.0% |
Microsoft IE 3.0 or higher |
25.8% |
Netscape 3.0 or higher |
25.8% |
Both |
5.6% |
Other |
4.5% |
Other Microsoft IE |
2.2% |
Other Netscape |
With what frequency do you read your e-mail?
65.9% |
More than Twice a day |
30.6% |
Once to twice a day |
3.5% |
Less than once a day |
What is your average amount of time spent on the net?
34.5% |
More than 4 hours a day |
28.6% |
Between 1 and 2 hours a day |
28.6% |
Between 2 and 4 hours a day |
8.3% |
Less than an hour a day |
| Computed average - 2.7 hours a day |
How long have you been connected to the internet?
51.2% |
More than three years |
29.8% |
2 to 3 years |
16.7% |
1 to 2 years |
2.4% |
Between six and twelve months |
Less than six months |
|
| Computed average - 30.6 months |
From where do you access the internet?
79.5% |
Both |
15.7% |
Home |
4.8% |
Office |
Who provides your internet Connection?
76.3% |
Local Service |
11.8% |
Other |
10.8% |
America Online |
1.1% |
MSN |
CompuServe |
|
Prodigy |
How many e-mails do you receive a day?
31.3% |
Between 21 and 40 |
24.1% |
More than 100 |
16.9% |
Between 41 and 60 |
12.0% |
Less than 20 |
9.6% |
Between 61 and 80 |
6.0% |
Between 81 and 100 |
| Computed average number of e-mails received - 56.5 |
What format do you prefer on Newsletters?
70.7% |
Regular e-mail document |
15.9% |
WEB Format attachment to e-mail (read with the browser) |
8.5% |
No preference |
4.9% |
Attached Text File |
Which of these types of communications are you acquainted
with?
28.5% |
Newsletters |
25.1% |
Newsgroups |
22.2% |
Listserve |
20.9% |
CHAT |
3.3% |
Other |
What is your age?
under 25 |
|
28.9% |
26 - 35 |
27.7% |
36 - 45 |
30.1% |
46 - 55 |
13.3% |
over 55 |
| Computed average age - 42.8 years old |
What is your gender?
65.1% |
Male |
34.9% |
Female |
What is your geographic location?
82.1% |
USA/Canada |
8.3% |
Europe |
3.6% |
Asia |
3.6% |
Oceania |
1.2% |
Africa |
1.2% |
Other -- Bermuda |
Latin America |
What is your education level?
41.0% |
Bachelors Degree |
28.9% |
Some College |
24.1% |
Masters degree or higher |
4.8% |
Associates Degree |
1.2% |
High School Diploma |
Technical Training |
|
| Computed average education level - 15.5 years |
In which field do you consider the focus of your work to
be?
54.3% |
Self Employed |
31.5% |
Corporate |
7.6% |
Academia |
3.3% |
Non-Profit |
1.1% |
Government |
1.1% |
Retired |
1.1% |
Other, please specify - looking for work |
Student |
